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How SEO will Increase Traffic to Your Online Store?

Are you wondering how to enrich traffic to your online store without buying ads?

Never underestimate the power of SEO for your online boutique. Without it, your store will be drowned in the sea of competition. Your customers will struggle to find your store and thus you will lose valuable sales. Harness the power of words and use SEO strategies to get your brand noticed.

No matter where you are, whether you have just started an eCommerce website or you have been around for a while, you can bring traffic to your online boutique by embracing an SEO-first attitude. Remember, every potential customer is different, so make sure you use the best local SEO services or techniques that can reach each of them to your online store. In order to stay ahead from your competitors, you also need to optimize your eCommerce website so that it reaches the top of the leading search engine result pages. From social media to SEO services, working with influencers and more, these effective and proven ways will surely drive more traffic to your online boutique.

Here are some effective ways that will help you to get in front of potential visitors through organic search. Let’s have a look.

#1. Conduct eCommerce Keyword Research

Believe it or not, keywords aren’t dead. People always do search for their desired products and services with some keywords. So, first, you need to decide on which keyword you want to rank for on your product page, home page and for the blog post. While selecting the keywords, you will also need to focus on search volume, relevancy, and ranking difficulty. To start, you should have a good understanding of your buyer’s persona like their reaction, interest, likes and dislike about your products.

We utilize a combination of unique onsite and off-site strategies and methods to determine what your customers are seeking. Our skilled experts strive to ensure that your online store is visible on the leading search engines with targeted keywords that drive sales leads and revenue to your business.

  • Keyword Optimization

It is a method of researching, selecting and analysing the best keywords to drive qualified traffic to the website, to measure traffic potential, to write effective content and to understand customer’s behaviours.  Our professionals use highly competitive & relevant keywords in the web page content such as Meta tags, Heading Tags, Images alt tag and etc. While doing this process they also take care of keyword placements and keyword stuffing. Keyword optimization can also bring traffic to your online store.

#2. Conduct eCommerce SEO Strategy

Search engine optimization is a method of getting traffic from the “free”, “organic”, “editorial” or “natural” listings on search engines. Basically, SEO is categorized into two main factors: On-Page SEO, and Off-Page SEO. To drive more traffic to the online store, SEO agency performs various functions, like on-page and Off-page SEO, SMO (Social Media Optimizations) Email marketing, PPC, Video Content and etc.

  • On-Page SEO

When it comes to On-Page SEO, it is a practice of optimizing a web page to rank higher and achieve more relevant traffic in search engines. Our professionals put their efforts and SEO strategies to boost your website traffic and rise in your search presence.  There are various critical components for On-Page SEO that our SEO experts focus on and mention targeted and highly searchable keywords on those locations, such as

  • Page title
  • Heading tags ( H1 to H6)
  • Sub-headers
  • Paragraphs (especially the first few)
  • Product description
  • Image file names
  • Image alt tags
  • Meta title and description
  • URLs Structure

Additionally, there are some other factors that we also take care of Site maps, Robots.txt file, Canonicalization, 301 Redirection, 404 Custom error page, Geo tags and etc.

  • Off-Page SEO

Off-Page SEO is for optimization activities that you do outside the boundaries of the website, which include- Influencer Marketing, Link Building, Guest Blogging, Article Submission and etc. The process is indirectly related to the performance of the websites on search engines such as Google Yahoo and Bing.

#3. Social Media Integration

As per the recent study, if you have a strong presence on social networks, it will correlate with better search engine rankings. If you have just started an online business and wondering how to organically improve the traffic of your website, you can take the assistance of SEO Company like “YellowFin Digital”.

Our experts will help you to build a strong presence on Social Media platforms and that will not only enhance brand awareness but also enrich inbound links and attract more repeating visitors who are likely to spend more time on your site. Besides sharing your online boutique links on social network platforms, they also make it easy for your fan, followers, and customers to do so by adding a social share button to all your product pages, homepage and blog posts. This step will also help you to achieve increased traffic in your online store.

#4. Create a Sales Campaign

Everyone loves a discount prices & a good deal, that’s a fact, plain and simple. Another one is that many visitors will come running to your website if you create an exceptional sales campaign. Whether that campaign is planned just for some specific time or for no particular reason, people will respond. Just make sure that whatever you decide on, that it appears throughout your website. In this, you will have to take care of these factors, including –

  • Offer a competition or giveaway
  • Create a sense of urgency
  • BOGO (buy one, get one) deals
  • Create a coupon available on your website only

#5. Send out an Email Blast

Over 80% of professionals believe that email marketing drives customer acquisition and retention more than any other form of digital marketing. It is one of the most successful and useful ways to direct your customers to your online store, it’s worth giving a try. In order to make sure that your email hold value and praise upon each potential site visitor’s mailbox (rather than function as another spam email) you’ll need to take some necessary steps of preparation.